Real Talk

Pricing strategies for solopreneurs don’t come with a single right answer—especially for coaches. This article breaks down the most common pricing approaches, from market-based and cost-plus to time- and value-based pricing, so you can choose a price with clarity and confidence.

Pricing as positioning for solopreneurs is less about math and more about meaning. Once you understand the mechanics of pricing, something important shifts: pricing stops being about what you should…